EUROPE’S biggest TV screen could welcome visitors to Capital of Culture.
Land Securities, owner of Liverpool’s St John’s shopping centre, wants to erect a 90ft wide and 22ft high (28m by 7m) screen opposite Lime Street station.
The 3D installation would be made of panels to represent the waves of the Mersey and become Europe’s biggest media screen wall. Land Securities has asked Liverpool council for permission to build a 300ft by 33ft wall opposite the station on which the screen would be fixed.
State-of-the-art technology will generate an ultra-bright image of one billion colours that will be visible even in broad daylight using the latest advances in electronic engineering.
Either side of the massive screen will be two highly prominent spaces for media images or messages, which Land Securities has offered to Liverpool’s Culture Company to create a welcome message for visitors to the city.
Nick Davis, Land Securities development director, said: “The media wall will create a stunning impression for visitors to Liverpool over the coming years.
“Its installation and its visual impact on the St John’s elevation on to Lime Street is a further demonstration of Land Securities’ commitment to and continued investment in Liverpool.
“Land Securities has been active within the retail market throughout Merseyside for more than 40 years.”
Jim Gill, chief executive of regeneration agency Liverpool Vision, added: “The St John’s Centre is a major asset for the city centre and a very visible initial welcome to the city.
“Land Securities has produced a very bold solution to improving the Lime Street elevation during 2008.”
“We look forward to working with Land Securities as they develop their plans for further investment in the city.”