Secrets of city’s parks
Jun 3 2008
by Catherine Jones, Liverpool Echo
THE secrets of Liverpool’s parks and green spaces are being revealed in a new advertising campaign.
Conceptual artist Nils Norman has spent the past few months working closely with Liverpool’s parks and environment service and parks experts, exploring and photographing Liverpool’s major green spaces.
These include Greenbank, Everton, Princes, Sefton and Birkenhead parks and Wavertree botanic gardens.
The result is a light-hearted advertising campaign, being launched today which highlights Liverpool’s unique and often little-known parks.
The 42-year-old artist has also linked the parks through the city’s public transport system by creating online maps so everyone can explore the secrets of the green spaces.
His work is part of the Visible Virals initiative commissioned by the Liverpool Culture Company and managed through Liverpool Biennial’s public realm project.
London-based Nils, who explored and recorded the historic public spaces on foot and by public transport, has developed a new spin on the conventional advertising and reveals the hidden places and activities of each park.
A spokeswoman for Visible Virals said: “The campaign repackages the parks as if they were a product or holiday location, sometimes alluding to phrases and buzzwords of classic popular adverts.
“The posters will be rolled out this summer on buses, bus shelters, in stations and billboards citywide.”
Alongside the poster campaign, a unique interactive website has been developed so the public can explore online using Google maps and highlighting the parks’ histories, curiosities and interesting details, as well as special walks between and inside the parks.
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Visitors to the site will be encouraged to e-mail their own images and favourite places to be added to the site – creating a special online archive of material for each park.
The website will include the photographic material Nils Norman has gathered during his research.
The maps and artwork produced for the poster campaign are available to download at
www.liverpoolparks.org from today.
Source:
Liverpool Echo
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