Production work for 08 launch musical earns national acclaim
Monday, 21 January 2008



The production work undertaken by Mocha and Sparkle to stage 'Liverpool: The Musical' for the opening 08 event has, it seems, been well received nationally.

The two Liverpool companies between them created 90 minutes of film for the opening events for the European Capital of Culture celebrations and in parallel the launch event for the new Echo Arena.

The films featured a mixture of archive content and original film and animation and in some observers' opinion proved to be the most simulating aspect of the launch events.



The Stage magazine's review said: "The use of video footage as a backdrop to proceedings was especially emotive, delivering the city's message forcefully without ever forcing down anybody's throat" while the New Statesman tactfully referred to "…Arresting images."

The Times correspondent, Richard Morrison, was less circumspect with his comment that "What saved the show was its high-tech slickness, the visual element was brazen and breathtaking." He then proceeded to award the event 4 out of 5.

Phil Halpin, director of production at Mocha told How-Do that the films weren't available yet "for public consumption as yet but watch this space."

www.mocha.tv
www.sparklemedia.co.uk

Source: How-Do