You seem to have forgotten what X Factor is all about. It's to find someone with the 'X' factor ie a bit more than just be able to sing in tune.
Leona has an exceptional voice (but is a bit dull when she just stands still all the time), but Ray is a performer who can sing and dance. His singing may not be in the style that hits the top of the pop charts every week, but his overall performances that year fully deserved a place in the final.
He had no chance of winning because the 'winner's song' that was chosen was better suited to Leona's vocal range and style.
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