LIVERPOOL’S historic Hartley’s Village has been named a conservation area.

The Fazakerley community, which was home to the famous Hartley’s jam factory, has been given the status in light of the philanthropy of its former owners.

Liverpool council bestowed the title on the basis of “its importance as an example of Victorian manufacturing philanthropy, comprising a purpose-built factory, model village for employees and land for recreation”.

William Pickles Hartley founded the complex in 1886. He was a staunch Methodist and strongly believed in improving the living and working conditions of his employees.

Since the factory closed in the mid-1900s, elements of the village have been lost including factory roofs and Mr Hartley’s own villa on Long Lane.

City bosses said giving the area conservation status would help stop any further damage or dereliction but that it does not prevent new developments.

Cabinet member for regeneration and transport Cllr Malcolm Kennedy said: “Hartley’s Village is an area with a special architectural and historic character and it’s really important that it is preserved.

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“By granting this status we would hope to protect this important part of Liverpool’s history for future generations as well as identifying opportunities to improve the area.”

The status was granted after a long campaign supported by Warbreck ward Cllrs Ann O’Byrne, Richard McLinden and Maria McEvoy.

Cllr O’Byrne said: “We believe the village will eventually rival Port Sunlight.”

Tony Vacarrazzi, chair of the Hartley Village Heritage Council, said the decision by the council was “excellent news following three years of hard work”.

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