Europe's biggest screen for city
The screen will be a larger version of the one in Piccadilly Circus
The biggest media screen in Europe will be built in Liverpool for the city's Capital of Culture year.
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The 120m structure will cover the existing car park at St Johns Shopping centre for the next five years.
The screen will be like similar screens in Times Square in New York, or Piccadilly Circus in London.
The plans have been approved by Liverpool City Council's planning committee - but are still subject to a full risk assessment.
Merseyside Police had expressed concerns that the moving images would distract motorists around Lime Street.
City gateway
But Tom Venner from Land Securitas, the company in charge of the development, said they were confident that the risk assessment would address any problems or fears that the impact of the scheme might have on the surrounding roads.
The screen will not only advertise and broadcast local events but a specially designed section of it will also tell the history of the city.
"St John's Centre has been the gateway for anyone coming into Liverpool via the train station at Lime Street since 1969 and some may say it's not particularly pleasant on the eye.
"What we propose to do is to have a huge media screen wall which wraps along 120m of this and creates what we hope will be a stunning welcome to the city of Liverpool.
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