Fed up with Gillette and Wilkinson blades wearing out so fast I felt like I was shaving with broken glass a few days later, I opted for some Superdrug own brand, Tripleplus. Why pay high prices for c*** blades when you can get them for much less?
It was the best purchase I ever made. The just do not seem to wear out. Because I was curious rather than mean I tried them for longevity. I got as much as a month out of them. Yet they were less than half price of the household name brands.
I believe Wilkinson and Gillette use soft steel and they trade on their name, so premature wearing out suits them. I read that a guy with more money and get-up-and-go than me, was as fed up as we all are.
So he started making own brand products for the superstores but with tougher steel. He was able to manufacture really great blades at a fraction of the cost, and still became mega rich. Good luck to him. I wish there were more blokes like him.