Reading about John and Cecil Moores i remember being a member of the Little woody club This meant newsletters etc but most of all a birthday card.Little woody never forgot and was the most anticipated card every birthday also it was a letter with a real stamp with my name on it posted to me!!!!!! in toxteth liverpool 8.....who started it? when? who sent them? when did it stop...............If you are out there Little Woody thank you from the bottom of my heart for the excitement and pleasure of what was probably the fore runners of the computer generated mail shot to lock in lifelong customers