One of the most irritating things on BBC TV, for me, are those nonsensical 'Red Idents'... guaranteed to raise my already high blood pressure to bursting point. Introduced in March 2002 at a reputed cost of £700,000 it looks like they're going to get the old heave-ho.
LONDON – BBC One is looking to replace its idents, which include basketball players in wheelchairs and martial arts fighters, as part of a plan to rebrand the channel across all its platforms by next year.
The 10-second idents, which include Bollywood dancers, salsa dancers and martial arts experts dressed in red, were looking tired and outdated, Peter Fincham, the new controller for BBC One, said at the Edinburgh International TV Festival.
Anyone else have a view on this?