Sep 28 2007 by Larry Neild, Liverpool Daily Post
FASHION guru George Davies gazed from the window of Liverpool’s most expensive penthouse apartments yesterday and was full of admiration for the changing face of his home city.
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Davies, 66, renowned as the name behind Asda’s George clothing range, was back to drum up publicity for his new GD25 clothing collection for Per Una at Marks and Spencer.
He took a break from his world-wide promotional tour to visit Liverpool’s Unity building, where he hinted he was attracted by the idea of buying a three-level £1.5m penthouse. But Davies knows he needs to be quick if he wants a stake in what has become one of Liverpool’s most successful develop-ments.
Today a string of potential buyers will be viewing the three remaining penthouses, famed as the box-like block on the city skyline.
“The city looks stunning,” said Davies.
His clothing within M & S stores now earns the once troubled company £650m a year in sales. He also has a lucrative deal with Liverpool FC to run club stores at Anfield, Chester and the city centre.
“Its tremendous that Liverpool has become European Capital of Culture. The transformation and the building is staggering,” he said.
“It has been great to be back in Liverpool. This is one of the most fashion-conscious cities anywhere which is why I know that the big fashion departments such as M & S will do well here.”
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