THE nation’s biggest media wall was officially launched on Liverpool’s Lime Street yesterday.
It will rival Piccadilly Circus’s iconic video display, its owners said.
Its 31 metre by 7 metre digital LED screen can show images in one billion colours.
The £2.25m wall was built by St Johns Centre owners Land Securities but will be managed by advertising firm Ocean Outdoor.
Last night it showed images of Liverpool landmarks including the docks and Penny Lane.
But from July 28 Ocean will let the screen out for commercial use for at least the next five years.
Damian Cox, CEO of Ocean Outdoor, said: “This is a fantastic advertising platform. The wall is unique with unavoidable presence.”
Concern was expressed last week that the screen could distract drivers and cause accidents.