Europe's Biggest Screen For St John's Precinct?

EUROPE’S biggest TV screen could welcome visitors to Capital of Culture.

Land Securities, owner of Liverpool’s St John’s shopping centre, wants to erect a 90ft wide and 22ft high (28m by 7m) screen opposite Lime Street station.

The 3D installation would be made of panels to represent the waves of the Mersey and become Europe’s biggest media screen wall. Land Securities has asked Liverpool council for permission to build a 300ft by 33ft wall opposite the station on which the screen would be fixed.

State-of-the-art technology will generate an ultra-bright image of one billion colours that will be visible even in broad daylight using the latest advances in electronic engineering.

Either side of the massive screen will be two highly prominent spaces for media images or messages, which Land Securities has offered to Liverpool’s Culture Company to create a welcome message for visitors to the city.

Nick Davis, Land Securities development director, said: “The media wall will create a stunning impression for visitors to Liverpool over the coming years.

“Its installation and its visual impact on the St John’s elevation on to Lime Street is a further demonstration of Land Securities’ commitment to and continued investment in Liverpool.

“Land Securities has been active within the retail market throughout Merseyside for more than 40 years.”

Jim Gill, chief executive of regeneration agency Liverpool Vision, added: “The St John’s Centre is a major asset for the city centre and a very visible initial welcome to the city.

“Land Securities has produced a very bold solution to improving the Lime Street elevation during 2008.”

“We look forward to working with Land Securities as they develop their plans for further investment in the city.”

That sounds fantastic, let's hope it comes off.:PDT11

It'll cover an ugly car park and should look brilliant in the process,this is a great idea.:PDT_Aliboronz_24:

Oh, please no! Don't make it like the Clayton Square one! Is it actually possible to escape television? Can we not get away from 'celebs', boring 'presenters' and rubbishy adverts for stuff we don't need?

Quote:

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Originally Posted by snappel

Oh, please no! Don't make it like the Clayton Square one! Is it actually possible to escape television? Can we not get away from 'celebs', boring 'presenters' and rubbishy adverts for stuff we don't need?

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It'll be full of ads for The Trafford Center :PDT10. Good idea to cover up a carpark.

It'll be generally disgusting. This is why I'm now trying to spend as many weekends as possible in the Welsh mountains...

U gonna start caving now the Beetham crane has gone? :PDT10

Sounds great to me, very 21st Century:PDT_Piratz_26:

I dont think it will get passed planning due to health and safety! imagine motorists gawping at the large screen *lol*
oh noo
they would have been better commissioning one of the talented girls on here to do a mosaige? not sure how u spell that!
kat:shock:

Quote:

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Originally Posted by snappel

Oh, please no! Don't make it like the Clayton Square one! Is it actually possible to escape television? Can we not get away from 'celebs', boring 'presenters' and rubbishy adverts for stuff we don't need?

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ditto :handclap: .... noisy bladdy things !!

It would be better than what's there at the moment, but... dunno, I have reservations on this one...

How about just knocking it down and building something better from scratch :D

Quote:

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Originally Posted by iain

It would be better than what's there at the moment, but... dunno, I have reservations on this one...

How about just knocking it down and building something better from scratch :D

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That's what they plan to do in 5 year time,this is just a temporary measure.In place of the car park they're planning to build a hotel.

It's been approved anyway,albeit a slightly smaller version but great news all of the same.:PDT_Aliboronz_24:

Europe's biggest screen for city

http://newsimg.bbc.co.uk/media/image...659_screen.jpg
The screen will be a larger version of the one in Piccadilly Circus

The biggest media screen in Europe will be built in Liverpool for the city's Capital of Culture year.

The 120m structure will cover the existing car park at St Johns Shopping centre for the next five years.

The screen will be like similar screens in Times Square in New York, or Piccadilly Circus in London.

The plans have been approved by Liverpool City Council's planning committee - but are still subject to a full risk assessment.

Merseyside Police had expressed concerns that the moving images would distract motorists around Lime Street.

City gateway

But Tom Venner from Land Securitas, the company in charge of the development, said they were confident that the risk assessment would address any problems or fears that the impact of the scheme might have on the surrounding roads.

The screen will not only advertise and broadcast local events but a specially designed section of it will also tell the history of the city.

"St John's Centre has been the gateway for anyone coming into Liverpool via the train station at Lime Street since 1969 and some may say it's not particularly pleasant on the eye.

"What we propose to do is to have a huge media screen wall which wraps along 120m of this and creates what we hope will be a stunning welcome to the city of Liverpool.

I wonder will the lads from Norris Green and Croxteth come down and have a go at it for target practice.